The Human Logic
Behind The Machine.

I am Diego Armando Guzmán. I build forensic intelligence ecosystems that bridge the gap between human strategy and algorithmic processing.

In a digital environment saturated with vanity metrics and sanitized dashboards, the true value of data lies in what platforms attempt to hide. My methodology is rooted in an adversarial approach to analysis. I do not blindly trust the outputs generated by standard analytics integrations. Instead, I deploy multi-node consensus algorithms and raw code infrastructure to triangulate the ground truth.

The Tactical Shift

The era of simple ROAS tracking has ended. AI-driven campaigns abstract the data, creating a black-box environment where budget burn is concealed behind algorithmic complexity. I recognized early that standard marketing talent lacks the capacity to reverse-engineer these systems.

Through HEXA-CORE, I provide a solution: fractional, enterprise-grade forensic data analysis. I inject sophisticated, high-compute auditing capabilities into organizations that require absolute precision. We shred data, maintain stateless privacy, and surface actionable, unfiltered intelligence.

Who Am I?

I am not a "Digital Marketer." I am a Forensic Data Auditor who speaks fluent Python and P&L.

Most boutique agencies are flying blind. You think your ROAS is 4.0, but your attribution is broken, your GTM is double-counting, and "Zombie Campaigns" are leaking budget. You don't need more"creative strategies." You need the truth.

I act as a Fractional Head of Marketing Science for performance agencies. I don't use standard reports. I use proprietary code-based automation to cross-reference your ad spend with backend reality, finding the tracking errors that standard analysts miss.

I operate at the intersection of high-performance advertising and data integrity. My expertise is not in "running ads"—it is in reverse-engineering the black box of AI-driven platforms to expose the truth behind the metrics. I provide the forensic-level data validation that marketing teams lack the specialized capacity to execute.

My Experience Trifecta:
Financial Rigor (Ex-Citibank): I approach data with zero-error tolerance.
Engineering (Python & ML): I build custom scripts to audit accounts faster and deeper than a human team.
Media Strategy (Ex-Publicis): I understand how Media Buying impacts your agency's margins.

What I Do (The Revenue-Tracking Recovery Sprint)

I partner with agencies for fixed-price, 2-week forensic sprints to clean up their data infrastructure.

Forensic Audits: Identifying wasted spend & "Zombie" assets via API extraction.
Server-Side Tracking: Robust GTM & GA4 implementation that survives ad blockers.
The "Truth" Dashboard: Custom Looker Studio builds that show real profit, not vanity metrics.